Community Relations

To show support for the communtiy, PepsiCo participates in health and wellness conferences, events, and volunteer opportunities to increase the awareness of their commitment to health and wellness in ethnic communities. The company has formed partnerships with community based organizations such as The National Council of La Raza, The National Urban League, and American on the Move, all to promote active lifestyles.

PepsiCo puts a heavy emphasis on the inclusion of diversity. The company strives to promote awareness of recruiting diverse associates and also attends national recruiting conferences. PepsiCo supports the events of organizations such as the U.S. Pan Asian Chamber of Commerce, National Minority Supplier Development Council, U.S. Hispanic Chamber of Commerce, and Women Minority Business Enterprise.

Diversity seems to be the company's main focus within community relations. PepsiCo has donated large sums of money to the National Urban League ($100,000), United Negro College Fund ($150,000), University of Maryland College Park ($150,000), Enterprising Peepul Project ($330,000), and many more.

The company's mission statement mentions their desire to provide "opportunities for growth and enrichment" to the "communities in which we operate" as well as incorporating "honesty, fairness, and integrity." Through the large monetary donations that PepsiCo gives away, especially to the minority organizations, the company is allowing for more opportunities of growth for those people. They are helping in giving fair opportunities to those who deserve it.

PepsiCo says it promotes employee involvement in events however the company itself should host their own events. There would be more employee involvement and it would portray the company as really caring about the causes instead of simply writing out checks to the organizations.

http://www.pepsico.com/