PepsiCo's annual report is more of a slick marketing piece rather than an economical piece. Aside from providing all the pertinent information for their investors, the annual report is visually appealing as it is full of colorful pictures of PepsiCo products and graphs of the company's progress. The report features a letter to the shareholders, detailing the company's story, recent successes, as well as a picture of the CEO Indra Nooyi, a woman interestingly enough. The goal is clearly not simple compliance but PepsiCo fully taking advantage of the opportunity to push their company and possibly attract more investors.
http://phx.corporate-ir.net/phoenix.zhtml?c=78265&p=irol-reportsannual
As previously mentioned, the letter to shareholders appears in the company's annual report. The messages delivered in the letter are very positive--constantly highlighting the company's accomplishments and honors. The letter emphasizes PepsiCo's work to support the company's future growth which should make shareholders feel comfortable in their investment. The tone of the letter is extremely goal oriented and informative. It comes across credible in context but at the same time it is not like a company to feature its set backs or mistakes therefore the whole story may not be there. The idea of the letter is not to turn investors away but to keep them and attract more.
The latest news release on PepsiCo's earnings, I would say, is not very reader friendly and definitely written in technical language. CEO Indra Nooyi is quoted as saying, "Our strong top and bottom line results in 2007 once again demonstrated the balance and strength of our global portfolio. All of our segments posted solid results for the year." The statement is positive but vague, almost unbelievable because of the fact that it is so vague. It would instill confidence in investors because it does make PepsiCo appear strong as a company, but it is not enthralling enough to lure more investors in. I would have the CEO pinpoint a specific achievement that the company had been trying for in the last news release.
http://phx.corporate-ir.net/phoenix.zhtml?c=78265&p=irol-financial_releases
Monday, March 31, 2008
Thursday, March 20, 2008
Community Relations
To show support for the communtiy, PepsiCo participates in health and wellness conferences, events, and volunteer opportunities to increase the awareness of their commitment to health and wellness in ethnic communities. The company has formed partnerships with community based organizations such as The National Council of La Raza, The National Urban League, and American on the Move, all to promote active lifestyles.
PepsiCo puts a heavy emphasis on the inclusion of diversity. The company strives to promote awareness of recruiting diverse associates and also attends national recruiting conferences. PepsiCo supports the events of organizations such as the U.S. Pan Asian Chamber of Commerce, National Minority Supplier Development Council, U.S. Hispanic Chamber of Commerce, and Women Minority Business Enterprise.
Diversity seems to be the company's main focus within community relations. PepsiCo has donated large sums of money to the National Urban League ($100,000), United Negro College Fund ($150,000), University of Maryland College Park ($150,000), Enterprising Peepul Project ($330,000), and many more.
The company's mission statement mentions their desire to provide "opportunities for growth and enrichment" to the "communities in which we operate" as well as incorporating "honesty, fairness, and integrity." Through the large monetary donations that PepsiCo gives away, especially to the minority organizations, the company is allowing for more opportunities of growth for those people. They are helping in giving fair opportunities to those who deserve it.
PepsiCo says it promotes employee involvement in events however the company itself should host their own events. There would be more employee involvement and it would portray the company as really caring about the causes instead of simply writing out checks to the organizations.
http://www.pepsico.com/
PepsiCo puts a heavy emphasis on the inclusion of diversity. The company strives to promote awareness of recruiting diverse associates and also attends national recruiting conferences. PepsiCo supports the events of organizations such as the U.S. Pan Asian Chamber of Commerce, National Minority Supplier Development Council, U.S. Hispanic Chamber of Commerce, and Women Minority Business Enterprise.
Diversity seems to be the company's main focus within community relations. PepsiCo has donated large sums of money to the National Urban League ($100,000), United Negro College Fund ($150,000), University of Maryland College Park ($150,000), Enterprising Peepul Project ($330,000), and many more.
The company's mission statement mentions their desire to provide "opportunities for growth and enrichment" to the "communities in which we operate" as well as incorporating "honesty, fairness, and integrity." Through the large monetary donations that PepsiCo gives away, especially to the minority organizations, the company is allowing for more opportunities of growth for those people. They are helping in giving fair opportunities to those who deserve it.
PepsiCo says it promotes employee involvement in events however the company itself should host their own events. There would be more employee involvement and it would portray the company as really caring about the causes instead of simply writing out checks to the organizations.
http://www.pepsico.com/
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