On Super Bowl Sunday, PepsiCo released an advertisement featuring model Naomi Campbell dancing and a group of lizards dancing to Michael Jackson's "Thriller." This was to announce their new product Thrillicious SoBe Life Water. The Super Bowl ad was the first step in the product launch, with great success. According to PepsiCo's news release, it received high rankings from USA Today, AOL, and TiVo as part of the best Super Bowl commercial list.
Thrillicious SoBe Life Water is PepsiCo's all new line of SoBe Life Water that are designed to enhance, energize, and the are available in five low calorie flavors (Blackberry Grape, Pomegranate Cherry, Orange Tangerine, Strawberry Kiwi, and Passionfruit Citrus). The name Thrillicious actually is derived from Jackson's song "Thriller" because the Super Bowl was also the night of the album's 25th anniversary. PepsiCo also advertised during the Grammy Awards with more links between the product and the music.
I think that from a PR aspect PepsiCo has done a good job getting their product information out to consumers in a positive aspect. First off, choosing to air their commerical for the first time during the Super Bowl was smart because millions of people are watching that program and paying attention to the commericals. Secondly, linking their product to Michael Jackson's classic song, "Thriller" was good synergy and made it interesting to viewers so that it made a lasting impression. Not only Michael Jackson, but also using celebrity model Naomi Campbell was a good idea because people will link their interest in her to the new beverage.
There is more information on the new product launch on PepsiCo's website under their press releases category. The press release itself appears catchy and interesting, definitely worthy of printing therefore I think the PR professionals did a good job with that as well.
Maybe to make it better I would have also made the link between Thrillicious SoBe Life Water and the 25th anniversary of "Thriller" more obvious to viewers or readers. It is a very interesting concept that most might be unaware of.
http://www.pepsico.com/
Wednesday, February 20, 2008
Friday, February 8, 2008
New Media
PepsiCo features a couple new media techniques on their company website. The main image on the page is of two globes, one of which is in constant rotation. This image represents the companies global status and its efforts to show "performance with a purpose."
Towards the top of the page there is a consistent updated scroll of the PepsiCo stock information. Stock and shareholders are able to access the PepsiCo site and view the changes, highs, lows, and the volume of their company stock. This is a good item to include on their page because it allows easier access for stockholders to track their investments. It shows the PepsiCo values their investors.
Each of the menu items at the top of the page are all mouseover drop lists. It allows visitors to the site to narrow down exactly what they are looking for without being misdirected. It does not include skyscrapers ads or roadblocks which I think is a positive aspect to the website. Sometimes news media such as those can be distracting to the content of the website.
If I were the PR person for PepsiCo, I would incorporate more interactive material on their website. I would make the website seem fun and interesting so that if people came across it then they would want to spend some time on it.
From my experience blogging for this class, I can understand the importance of including it on company websites. If customers and shareholders felt as if the company desired their opinions through blogs it would put the company in a positive light. Virtual tours, pod casting, more flash media, and RSS feeds would also definitely enhance PepsiCo's page.
To visit PepsiCo's website please refer to the link on the right side of the page under "Featured Links."
http://www.pepsico.com/
Towards the top of the page there is a consistent updated scroll of the PepsiCo stock information. Stock and shareholders are able to access the PepsiCo site and view the changes, highs, lows, and the volume of their company stock. This is a good item to include on their page because it allows easier access for stockholders to track their investments. It shows the PepsiCo values their investors.
Each of the menu items at the top of the page are all mouseover drop lists. It allows visitors to the site to narrow down exactly what they are looking for without being misdirected. It does not include skyscrapers ads or roadblocks which I think is a positive aspect to the website. Sometimes news media such as those can be distracting to the content of the website.
If I were the PR person for PepsiCo, I would incorporate more interactive material on their website. I would make the website seem fun and interesting so that if people came across it then they would want to spend some time on it.
From my experience blogging for this class, I can understand the importance of including it on company websites. If customers and shareholders felt as if the company desired their opinions through blogs it would put the company in a positive light. Virtual tours, pod casting, more flash media, and RSS feeds would also definitely enhance PepsiCo's page.
To visit PepsiCo's website please refer to the link on the right side of the page under "Featured Links."
http://www.pepsico.com/
Friday, February 1, 2008
Introduction to PepsiCo
PepsiCo serves 200 countries and is a world leader in providing food and beverage products. Its brands consist of Frito-Lay North America, PepsiCo Beverages North America, PepsiCo International and Quaker Foods North America. Some of PepsiCo's brands are over 100 years old, however the company was only founded in 1965 when Pepsi-Cola merged with Frito-Lay. PepsiCo then attained Tropicana and Gatorade when they merged with the Quaker Oats Company. The combined retail sales average about $92 billion. The company is focused on being the premier producer in supplying the world with convienient foods. They offer a wide variety a food options as well, including healthy options.
PepsiCo stands out as a company because of its sustainable advantage. It includes widely known brands, innovative products, and powerful market skills. The company also tries to benefit the community. To make themselves a sustainable company, they have put a focus on the environment and benefiting society with their business. Recently, PepsiCo released information of their plan to drive sustainable water practices and improve rural water in Africa, China, India, and Brazil.
Public Relations people have great opportunities to improve the company's reputation because of the size and financial stability of the company. PepsiCo is extremely well known in the world as a leading source of food and beverage products with immense revenue. The challenge for the Public Relations people is that if something negative were to effect PepsiCo it would put a damper on all of the products that the company makes. Therefore, the PR people would have a lot of crisis management in their hands.
http://www.pepsico.com/
PepsiCo stands out as a company because of its sustainable advantage. It includes widely known brands, innovative products, and powerful market skills. The company also tries to benefit the community. To make themselves a sustainable company, they have put a focus on the environment and benefiting society with their business. Recently, PepsiCo released information of their plan to drive sustainable water practices and improve rural water in Africa, China, India, and Brazil.
Public Relations people have great opportunities to improve the company's reputation because of the size and financial stability of the company. PepsiCo is extremely well known in the world as a leading source of food and beverage products with immense revenue. The challenge for the Public Relations people is that if something negative were to effect PepsiCo it would put a damper on all of the products that the company makes. Therefore, the PR people would have a lot of crisis management in their hands.
http://www.pepsico.com/
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