PepsiCo features a couple new media techniques on their company website. The main image on the page is of two globes, one of which is in constant rotation. This image represents the companies global status and its efforts to show "performance with a purpose."
Towards the top of the page there is a consistent updated scroll of the PepsiCo stock information. Stock and shareholders are able to access the PepsiCo site and view the changes, highs, lows, and the volume of their company stock. This is a good item to include on their page because it allows easier access for stockholders to track their investments. It shows the PepsiCo values their investors.
Each of the menu items at the top of the page are all mouseover drop lists. It allows visitors to the site to narrow down exactly what they are looking for without being misdirected. It does not include skyscrapers ads or roadblocks which I think is a positive aspect to the website. Sometimes news media such as those can be distracting to the content of the website.
If I were the PR person for PepsiCo, I would incorporate more interactive material on their website. I would make the website seem fun and interesting so that if people came across it then they would want to spend some time on it.
From my experience blogging for this class, I can understand the importance of including it on company websites. If customers and shareholders felt as if the company desired their opinions through blogs it would put the company in a positive light. Virtual tours, pod casting, more flash media, and RSS feeds would also definitely enhance PepsiCo's page.
To visit PepsiCo's website please refer to the link on the right side of the page under "Featured Links."
http://www.pepsico.com/
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